Networkworld: This company’s name isn’t a joke: Secret Double Octopus goes beyond encryption


Posted on Geektime, Nov by Ben Kepes

The strangest tech startup name I’ve heard all year, but a pretty interesting concept. Are there legs to this new approach?

The process of naming a startup is fraught with peril – founders need to find a name which is catchy, ideally short, and one for which the URL is still available. Seemingly throwing most of the rules (at least about brevity or sense) out the window, Secret Double Octopus, a new company just emerging from stealth, has at least ensured one thing – no one will forget its name….