• Secure and Easy Authentication Will Become a Business Advantage in 2019

Secure and Easy Authentication Will Become a Business Advantage in 2019

Published at TechRadar on Jul 22, 2018 by Raz Rafaeli

At RSA’s 2004 security conference, Bill Gates predicted, “There is no doubt that over time, people are going to rely less and less on passwords,” adding that passwords “just don’t meet the challenge for anything you really want to secure.”

A pertinent truth that is often forgotten when discussing the importance of authentication is that passwords should have been removed from the equation a long time ago. However, many companies do not see why they should protect their users by moving away from passwords; they do not see customer security as a sales point nor a part of their business practice. Meanwhile, regulators see strong authentication as a business to business practice and not as a ‘must have’ in the consumer market.

As a result of a shift in awareness, regulations, and motivation in 2018 alone, we have more evidence than ever to believe this change will finally be implemented in the coming year, with many companies standing to benefit from its advantages.

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By |August 28th, 2018|Categories: In the News|Tags: |

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