Responsibilities:
- Execute SDO’s messaging strategy through marketing and sales activities, showcasing its unique solutions in a crisp and compelling language for technical audiences.
- Create effective marketing collateral & sales enablement materials, working closely with the marketing operations and sales teams (whitepapers, case studies, solution briefs, battle cards, etc.)
- Lead a comprehensive content marketing strategy across various platforms (website, blogs, social, emails, etc.) to influence buyers, analysts, and other third parties.
- Conduct market research to understand industry trends, customer needs, and the competitive landscape.
- Maintain and update the company website, working with web developers, designers, and SEO experts to optimize for branding and lead-gen purposes.
- Build and maintain relationships with customers, partners & analysts, leveraging insights for brand positioning and lead generation.
- Provide product and market expertise for partners, analysts, tradeshows, and webinars.
Requirements:
- Proven experience (3+ years) in product marketing within a global B2B cybersecurity/IT company (startup is an advantage).
- Proven track record of developing and executing content strategy targeting IT & security personas.
- Demonstrative analytical skills and a passion for product & competitive analysis.
- Ability to navigate and thrive in a cross-functional, fast-paced environment on a global scale
- Native English speaker with excellent oral and written technical communication skills.
- Excellent project management skills, and the ability to lead in-house and external team members on specific missions.
- Willingness to work with a global team and partial availability in US hours.