A New Era of Simplicity and Security

SDO Marketing Staff | September 1, 2025

Managed Service Providers (MSPs and MSSPs) are under more pressure than ever to deliver stronger security, seamless efficiency, and better user experiences. At the same time, they’re juggling their own operational challenges.

That’s why we’re excited to share the launch of the ZeroPassword™ MSP Program—a purpose-built partner program designed to help MSPs offer a truly password-free experience across both their internal teams and client environments.

The cybersecurity landscape continues to evolve rapidly. Threats are becoming more sophisticated, regulations are tightening, and small to midsized businesses (SMBs) are expecting more from their IT providers. In the middle of all this, one thing has remained painfully consistent: Passwords remain as the weakest link.

Why ZeroPassword™ Now?

Let’s face it – managing passwords is expensive, insecure, and incredibly frustrating at scale. According to industry data, over 80% of breaches involve stolen or reused credentials, and password reset requests can account for 20-40% of help desk tickets.

Traditional multi-factor authentication (MFA) reduces some risk, but it doesn’t eliminate passwords. That leaves users dealing with login friction, admins battling phishing risks, and organizations still vulnerable to credential theft.

The ZeroPassword™ solution changes the equation by removing passwords entirely. Users get fast, secure access to their work without having to remember or manage a single password, while MSPs gain centralized control, full auditability, and stronger protection for both client end users and internal admins.

Built for MSPs, From the Ground Up

This isn’t a repackaged enterprise tool – we’ve engineered ZeroPassword™ for the real-world needs of today’s MSPs:

  • Multi-Tenant Management: Manage multiple client environments from a single pane of glass with role-based access controls.
  • Streamlined Deployment: Enroll users and admins in minutes with zero-touch provisioning and flexible directory integrations.
  • Shared Account Security: Secure access to shared IT accounts and remote tools (RMM, PSA, etc.) without passwords, protecting MSP Admins from credential sprawl and lateral movement attacks.
  • Compliance Readiness: Help clients meet requirements under frameworks like CMMC, PCI DSS, and HIPAA, with full visibility into authentication activity and audit trails.
  • Flexible Licensing: Pricing aligned to how MSPs operate, including usage-based options and bundled licensing for admins and end users.

A Better Experience for Everyone

What sets ZeroPassword™ apart isn’t just stronger security – it’s the experience.

  • End Users: No more login friction, reset emails, or MFA fatigue. Users authenticate seamlessly via device biometrics or secure push, even on shared workstations or air-gapped systems.
  • MSP Admins: Securely access client systems and shared accounts without ever typing a password, maintaining productivity without sacrificing auditability or compliance.
  • MSP Leaders: Deliver a differentiated service while reducing support costs and unlocking new recurring revenue streams.

Not Just a Product – A Complete Program

Success for MSPs requires more than technology – it takes ongoing enablement and support. That’s why the ZeroPassword™ MSP Program includes:

  • Turnkey Sales Enablement: Sales guides, competitive comparisons, and use-case playbooks that make it easy to position and sell ZeroPassword™ to your clients.
  • Certification Tracks: Training and knowledge checks for Sales, Support, Admin, and Implementation specialists within your organization.
  • Dedicated Support: Fast-track onboarding, responsive technical assistance, and a channel-focused partner team invested in your success.
  • Marketing Tools: Co-brandable content, webinars, and campaign kits to help you generate leads and grow your base.

Designed to Make MSPs More Valuable

Let’s be blunt: the hardest part of being an MSP is convincing clients to adopt something new. The easiest win is adopting a solution that improves your own operations first.

That’s why many of our partners start by using ZeroPassword™ internally – improving how they manage their own team’s access to RMMs, PSAs, and privileged tools. Once they see the benefits firsthand, they confidently roll it out to clients.

From internal value to external revenue, ZeroPassword™ helps MSPs drive both operational excellence and top-line growth.

Ready to Become a ZeroPassword™ MSP?

The next generation of passwordless authentication is here—and we’ve designed it with MSPs in mind.

Whether you’re modernizing your security stack, improving admin workflows, or offering clients a better login experience, the ZeroPassword™ MSP Program delivers the tools, support, and training you need to thrive.

Learn more about the ZeroPassword™ MSP Program and start building a password-free future for your business and your clients.

Together, let’s make passwords a thing of the past – for good.